Knowing Your Web Site Traffic Sources
Kevin Adams: Hello, my name is Kevin Adams I’m the paid search and analytics specialists at Masterlink Interactive. The question I want to answer for the day is how important is it to know the traffic...
View ArticleInternet Marketing Matters (We’ll Make It Easy For You)
It can almost feel like a hostage situation—for all the avalanche of marketing opportunities opened up by the Internet and social media these days, if a company doesn’t jump in the Internet marketing...
View ArticleTen Local Search Sites Your Business Shouldn’t Ignore
Mobile web is a way of life, and even if you’re business is still thriving from within the same local shop on the same street corner where you’ve been operating for decades, showing up in all the major...
View ArticleLocal Search Basics: Why It’s Important
Let’s say you own an outsider art gallery in Dallas. Someone looking to learn about the genre would then quite obviously search for “outsider art gallery in Dallas” and get a bunch of results. But...
View ArticleThe Future of Local Search & How to Surf the Endless Wave
Local search (the use of search engines to find local businesses) is changing the world—and it’s doing it just about as fast as we can keep up. Think about the all the different local search and social...
View Article2011 in Review: Dallas Social Media Marketing
Marketing in the digital age evolves at breakneck speed, and 2011 was no different. So let’s review some of the big events and trends of the year before jumping headfirst into the inevitable social...
View ArticleThe Google+ Ghost Town: Social Media Worth Investing In?
We’re not too far away from Google+’s first birthday, but — based on the slew of less-than-glowing headlines it’s been receiving lately — it doesn’t sound like a good chunk of its users would be much...
View ArticleNow is the Time for Mobile Web Design
No surprise here, but the mobile web revolution is showing no signs of slowing down. For example, according to research conducted by Accenture, Google is activating more than 700,000 Android smart...
View ArticleDallas Internet Marketing – An Intern’s Perspective
As the Masterlink Interactive intern and SEO newbie, I spent the majority of my summer learning all the latest and greatest in digital marketing and all that it entails. As a business marketing major,...
View ArticleGoogle Buys Frommer’s: Content Still King
Recently, Google announced the acquisition of venerable travel review publishers Frommer’s for a reported $23 million. The goal, Google says, is “to provide a review for every relevant place in the...
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